Defne Corbacioglu

A Thesis Project: EXPLORING BRAND IDENTITY 

Storytelling through the use of Emotional Branding for the Institute for Fuel Cell Innovation. This thesis project investigates branding strategies, such as “emotional branding” to tell the story of National Research Council’s Institute for Fuel Cell Innovation. There are three aspects to the visual component: signage design, a process book and an animation.
Each of these elements acts as the narrator of the story.

The signage design presents the branding applied in a tactile way and also reflects a relationship with the space in which it is showcased. With these visual and sensory tools, the Gateway– a public space at NRC-IFCI– will showcase the rich graphic language of the new brand identity.